Revenue Agent Operations
Revenue Agent Operations
The Revenue Agent area governs how inbound work is enriched, tiered, routed, and worked.
Researching and scoring leads is only half the job. The other half is making sure the right leads get to the right people — and that your team knows exactly how to handle them when they do. That's what Pools and Tier Playbooks are for.
Routing Pools — get leads to the right rep automatically
A Pool is a group of sellers with routing rules attached. When a lead scores above your threshold, it gets assigned to the right pool automatically — no manual triage, no leads sitting unowned.
Go to Agent Manager → Pools to set one up. A few things you can configure:
- Distribution mode — round robin, skill-based, or manual
- Matching mode — how leads are matched to pool members
- Fallback pools — where leads go if no match is found
- Member availability and skill tags — so routing reflects who's actually ready to work leads
One tip: keep your pool descriptions and member context current. The routing logic uses that context to make good decisions — if it's stale, routing suffers.
Tier Playbooks — your operating policy for each lead tier
Tier Playbooks are where you define how different types of leads should actually be handled. Think of them less as a UI setting and more as operating policy for your revenue team. For each tier you can configure:
- Qualification thresholds — what score a lead needs to reach this tier
- Objectives — what the agent should be trying to accomplish with these leads
- Assignment pools — which pool handles this tier
- Research and outreach cadence — how often the system follows up
- Age-out behavior — what happens when a lead goes cold
VIP leads get immediate routing to your best sellers or executive team, warm leads go into a nurture pool, and cold leads age out automatically after a defined period. The system handles the handoffs — your reps just work the queue.
Find your Tier Playbooks in Agent Manager → Pools → Tier Playbooks.
How this connects to the AI CRM
Routing and tiering feed the same CRM your sellers use every day:
- Leads receive pool, tier, ownership, research, and next-best-action context
- Contacts and Companies hold longer-term relationship and account data
- Opportunities track pipeline once a lead converts
- Relationship maps help teams cover the buying committee, not a single thread
Sellers work those records in Lead Converter. For the day-to-day record guide, see Working CRM Records.
CRM access outside the web app
Make sure your team knows they can work the same CRM from:
- ChatGPT App / Claude MCP — natural-language CRM tools for users with MCP access (MCP Server)
- Slack — search, view/edit leads, and high-intent alerts (Slack Integration)
Optional operations tip: some teams schedule a ChatGPT Agent (for example a nightly Email Logger) to review sent Gmail and log sales-related messages into YouEx.ai so CRM activity stays current without manual entry.